US Beauty Sale Calendar 2026: Sephora, Ulta, Black Friday and Cyber Monday
The regular sales in the US where people stock up on skincare, makeup and perfume, with the dates each organiser has published. Upcoming, on now and ended are worked out from today’s date.
As of Oct 24, 2026 On now: nothing on this list · Next: Sephora Holiday Savings Event (Oct 30 – Nov 9, 2026)
| Month | Events |
|---|---|
| October | Sephora Holiday Savings Event Amazon Prime Big Deal Days (2026 · ended) |
| November | Sephora Holiday Savings Event Black Friday Cyber Monday |
| December | — |
| January | — |
| February | — |
| March | Ulta Beauty 21+ Days of Beauty (dates TBA) |
| April | — |
| May | — |
| June | — |
| July | Nordstrom Anniversary Sale (2026 · ended) |
| August | Nordstrom Anniversary Sale (2026 · ended) |
| September | Ulta Beauty 21+ Days of Beauty (dates TBA) |
The events
Sephora Holiday Savings Event
- When
- Oct 30 – Nov 9, 2026
- Run by
- Beauty retailer
- Who can shop
- Beauty Insider members; Rouge from Oct 30, VIB and Insider from Nov 3
- Beauty
- Skincare · Makeup · Fragrance
The start date depends on your membership tier; everyone's access ends on November 9.
Official source: Sephora · Savings Event FAQs
Black Friday
- When
- Nov 27, 2026
- Run by
- Most retailers
- Who can shop
- Everyone
The day after Thanksgiving (Thursday, November 26, 2026). Each retailer sets its own sale dates around it.
Official source: U.S. Office of Personnel Management · 2026 federal holidays (Thanksgiving Day)
Cyber Monday
- When
- Nov 30, 2026
- Run by
- Online retailers
- Who can shop
- Everyone
The Monday after Thanksgiving.
Official source: U.S. Office of Personnel Management · 2026 federal holidays (Thanksgiving Day)
Ulta Beauty 21+ Days of Beauty
- When
- March, September · three weeks each time
- Run by
- Beauty retailer
- Who can shop
- Everyone
- Beauty
- Skincare · Makeup · Fragrance
Ulta holds it twice a year, in March and September.
Official source: Ulta Beauty · 21+ Days of Beauty
Amazon Prime Big Deal Days
Prime Big Deal Days- When
- Oct 6 – Oct 7, 2026
- Run by
- Online retailer
- Who can shop
- Prime members
Amazon's October event for Prime members.
Official source: About Amazon · Prime Big Deal Days 2026
Nordstrom Anniversary Sale
- When
- Jul 18 – Aug 9, 2026
- Run by
- Department store
- Who can shop
- Everyone
Nordstrom's summer sale. The 2027 dates are not announced yet.
Official source: Nordstrom Press · Nordstrom Anniversary Sale 2026
Sources
- Sephora · Savings Event FAQs checked Oct 19, 2026
- U.S. Office of Personnel Management · 2026 federal holidays (Thanksgiving Day) checked Oct 19, 2026
- Ulta Beauty · 21+ Days of Beauty checked Oct 19, 2026
- About Amazon · Prime Big Deal Days 2026 checked Oct 19, 2026
- Nordstrom Press · Nordstrom Anniversary Sale 2026 checked Oct 19, 2026
Bought something in a sale? Check these when it arrives
- Batch code checker — roughly when it was made
- My Shelf — keep the dates and get a calendar reminder
- Compare ingredient lists — see how two products differ before you buy
Questions
When is the Sephora Holiday Savings Event in 2026?
Oct 30 – Nov 9, 2026. Rouge members can shop from October 30; VIB and Insider members from November 3 (Sephora).
When are Black Friday and Cyber Monday in 2026?
Black Friday is Nov 27, 2026, the day after Thanksgiving, and Cyber Monday is Nov 30, 2026. Each retailer sets its own sale dates around them.
What should I check on cosmetics bought in a sale?
Three things: the batch code (to see roughly when it was made), the printed expiry date or the after-opening period, and the ingredient list. Cosmetic Decoder’s batch code checker, My Shelf and ingredient comparison cover each of these.
Sale calendar: Taiwan · Sale calendar: Korea
Dates and conditions can change. The organiser’s own announcement always comes first.